By Mike Gingerich
That slow website is hurting your sales!
Studies show that a one-second delay in load time leads to a 7 percent drop in lead conversions, 11 percent decline in page views, and 16 percent reduction in customer satisfaction. People want a website to load quickly, especially on their phones. For an online store that makes $10,000 daily, a one-second delay could cost you well over $250,000 in sales yearly. That’s unacceptable whichever way you look at it.
But, it’s not just loss of sales that make it crucial to work on your site speed.
Here are some tools you can use for a website speed test.
Perhaps the most popular website speed testing tool on earth, tools. Pingdom.com is best known for its ease of use and detailed tests. You can filter resources by load order, file size and page size. Once the test is completed, your site will be rated out of a possible 100.
WebPageTest was also developed by a Google engineer and is an open source project. A major advantage of the tool is that it even allows you to perform multi-step transaction tests. At the end of the test, you get a detailed report with plenty of information on improvements that can be made on your site.
If you’re looking for a simple website speed testing tool, this is the one. GTmetrix provides easy-to-digest yet comprehensive site analysis and even gives tips from Google PageInsights and YSlow, making it a one-stop-shop for all your site speed optimization needs.
KeyCDN Website Speed Test
With KeyCDN, you can select from 14 different locations around the world to determine the download time of your site from that physical location. You’ll be glad to know that unlike other tools, KeyCDN also supports HTTP/2.
Developed by Google, PageSpeed Insights runs two separate tests; a speed test of the overall site and the load time of the above-the-fold content. You need 85 out of 100 points for each test for your site to be categorized as fast enough. At this time, this is the most unreliable speed test. It will probably become more reliable as Google improves this feature.
Test your site speed today
Don’t let slow load times slow your growth. Check your site speed today, make the necessary adjustments to update the website, and watch as your conversions skyrocket.
Mike Gingerich is president of Digital Hill Multimedia (www.DigitalHill.com), a Goshen, Indiana web design and marketing agency. He is also a co-founder of TabSite.com and Waftio.com, leading software tools for contests and lead capture, and author of the book Game Plan for Social Media Lead Generation. Find out more at www.MikeGingerich.com/book.